Successfully choosing reliable brand partners demands data-driven decisions. Our case study reveals how savvy resellers leverage authenticity ratescustomer repurchase ratesover 60%.
The 4-Quadrant Supplier Assessment Method
- High Authenticity + High Repurchase (Top Right Quadrant): Ideal partners like Chanel certified retailers
- High Authenticity + Low Repurchase: Verify product market fit
- Low Authenticity + High Repurchase: Investigate possible review manipulation
- Double-Low Quadrant: Immediate disqualification
Implementation Steps:
- Scrape review platforms for historical ratings (minimum 500 data points)
- Categorize suppliers by percentage of disputed authenticity claims
- Track repeat customers via spreadsheet PivotTables with 6-month intervals
- Create a weighted scoring system (suggestion: 70% authenticity, 30% repurchase rate)
"This matrix eliminated 63% of our potential partnership failures last quarter" - Luxury Reseller Consortium Report 2023