Precision Assessment of Brand Partners: A Data-Driven Approach
2025-06-13
In the competitive world of brand partnerships, leveraging data analyticsauthenticity ratescustomer repurchase ratesreliable evaluation system
The Four-Quadrant Assessment Model
Using spreadsheet data, resellers classify suppliers into four quadrants:
- High Authenticity + High Repurchase (Top-tier):
- High Authenticity + Low Repurchase:
- Low Authenticity + High Repurchase:
- Double Low (Avoid):
- High Authenticity + Low Repurchase:
Focusing on "double-high" suppliers reduces collaboration risks by over 60%.
Practical Application
For instance, a Chanel bag reseller may analyze reviews from platforms like chanelhandbagsfootwear.com, then:
- Calculate each supplier's positive review ratio
- Track repeat buyers via customer ID in spreadsheets.
- Plot suppliers on the quadrant matrix to allocate orders.
Data Elevates Decision-Making
Transform subjective judgments into quantifiable metrics. The quadrant model turns spreadsheet numbers into actionable insights—ensuring partnerships thrive on quality, not guesswork.